MSc in Strategic Management and Leadership

Get trained in the key areas of business management, decision making and development.

Training program information

Academic qualification

Ipag Business School

Date

September 2026

Duration

1 Year

Ipag's own title

The main goal of the programa is to professionally prepare you for the labor market of business management.

Content of the training program

EUBI’s MSc in Strategic Management and Leadership offers a comprehensive programme designed to transform professionals into architects of corporate success. The programme begins by establishing a rigorous grasp of economic fundamentals and advanced financial management, providing the technical tools necessary to interpret the macroeconomic environment and accurately analyse an organisation’s financial health. From balance sheet analysis to the valuation of financial statements, students acquire the analytical rigour essential for underpinning critical decisions with solid data and market realities.

As the curriculum progresses, the master’s programme delves into the operational and human heart of the business. Through the study of strategic organisational management and digital marketing, students learn to design agile structures, lead high-performing teams and position brands in highly competitive global environments. The central focus on leadership, organisational culture and decision-making enables future managers to balance process efficiency with human talent management, fostering ethical, motivating business ecosystems geared towards measurable results.

Finally, the programme explores the cutting edge of modern management, analysing financial models within entrepreneurial ecosystems and digital transformation. Students explore new strategies for innovation, corporate finance for start-ups and social responsibility, preparing themselves for the disruptive challenges of the 21st century. The programme culminates in the Master’s Thesis, where students integrate all the knowledge acquired into a specialisation project — whether in internationalisation, change management or new business models — consolidating a managerial profile capable of leading with purpose and strategic vision in any industry on a global scale.

Modalities of the training program

Modality

In-person

26.650

Modality

Hybrid

Modality

Online

Check info

Training program modules

Our updated and practical program

Module I – Foundations of Economics

Economics Basics.
Supply and Demand. Elasticities and Market Equilibrium.
Production Function.
Production costs.
Market models.
Overview of macroeconomics.
Gross domestic product
National income versus disposable income. Per capita income.
Macroeconomic imbalances.

Module II –Accounting and Corporate Financial Management

Introduction to Financial Accounting
Balance Sheet and Double-Entry Accounting
Inventories
Sales Revenue and Receivables
Financial Reporting
Cost of Goods Sold and Inventories
Long-Lived Assets I
Long-Lived Assets II
Liabilities
Owners’ Equity
Financial Statement Analysis and Valuation
Advanced Financial Analysis

Module III – Marketing Operations and Tools

Introduction to digital marketing
Creation of a digital marketing strategy
Design and development of an effective website
Online advertising
Content Marketing
Social Media Marketing
Performance analysis and measurement
Ethics and compliance in digital marketing
Operational Marketing
Other key areas about marketing

Module IV – Organization and Administration Management

Foundations of Business Administration and Management
Organizational Theory, Design and Structures
Management Functions and Managerial Roles
Leadership, Motivation and Organizational Behavior
Strategic Management
Managerial Decision Making and Problem Solving
Organizational Culture, Ethics and Values
Human Resource Management and People Management
Operations and Process Management
Innovation and Entrepreneurship Management
Globalization and International Business Management
Managerial and Business Communication
Financial Management and Corporate Finance
Strategic Marketing Management

Module V – Advanced Financial Models In Entrepreneurial Ecosystems

Entrepreneurial finance – The importance of financial management
Introduction to financial statementsa.
The financial statements and its components in a nutshell
The Balance Sheet
The Income Statement
The Statement of Cash Flows
The Financial Plan
Revenue Forecasting
Expenses forecasting
The Financial Plan
Sources of Financing for Start-upsa.
Debt Financing
Equity Financing
The ultimate question: Debt or Equity?

Module VI – New Contributions in Business Management

Introduction to New Contributions in Business Management
Modern Approaches to Business Management
Technology and Digital Transformation
New Business Strategies
Leadership and Talent Management in the 21st Century
Ethics and Corporate Social Responsibility in Management
Future Trends in Business Management

Module VII – Master Thesis

The Master Thesis may cover topics such as:

Corporate and competitive strategy
Leadership and organizational development
Business transformation and change management
Marketing strategy and customer engagement
Financial planning and business performance
Entrepreneurship and innovation management
International business strategy
Human resource management and talent development
Digital transformation and new business models
Ethics, governance, and corporate responsibility

Methodology of the training program

Discover our “Learning by Doing” methodology, a unique training experience. Work on numerous projects and practical exercises and acquire the most in-demand skills and knowledge used in the business world and under the guidance of top professionals.